About Iverson Outdoors

The History & Tradition

At Iverson’s we’ve been handcrafting the finest traditional wood snowshoes for over 60 years. They’re made in the USA, right here in Michigan’s Upper Peninsula–and trust us when we say, we know snow.

It started back in 1954 when Clarence Iverson began building his snowshoes for the State of Michigan. His premise was simple: reduce expended energy by walking on top of the snow, not through it. His designs provided maximum weight distribution for optimum flotation. News soon spread of the Iverson snowshoe, and demand expanded the company into the consumer market.

Clarence was very picky. He only used the finest materials–premium Michigan White Ash, full grain rawhides, and pure copper hardware. These components are expensive, but well worth the cost when you find yourself in extreme conditions, or when it’s time to pass your Iversons on to the next generation.

We handcraft 17 models of snowshoes in different sizes, and all are available laced with traditional rawhide or neoprene.

Our four binding options include our new “Iverson AA” and other traditional models.

We take great pride in our craft and the ability to match the proper snowshoe to the user.

We look forward to breaking a trail with you soon.